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The launch of a new TLD typically includes a series of phases that make domain names available to consumers. The
second phase of this process is usually Landrush. Landrush
opens up registrations beyond trademark holders and
usually allows anyone the opportunity that fall under their
trademark. Some TLDs may have additional to purchase
domains for an additional fee.
After the Landrush window closes, domains with multiple orders will typically enter a closed auction where everyone
that ordered the domain is given the opportunity to bid for
the domain. Auction terms vary between TLDs and some may
instead opt for an alternative model such as assigning domains
on a first come, first serve basis.
This phase of a new TLD’s launch typically lasts 30 days, though
specific TLDs may vary.